impossible to imagine contemporary society without social media. Initially
conceived as networks for connecting friends and acquaintances, their
immense popularity has led to their increasing use for commercial
position of influencers on social media is therefore a recent phenomenon
and poses some legal questions. Which leaves both influencers and
lawyers and magistrates in need of clarity.
December 2023 during our conference on this topic, the researchers of the department
Metajuridica, Private and Corporate Law of the Faculty of Law and
Criminology of Ghent University therefore shared their knowledge to address,
each from their own expertise, these various legal questions associated with
the use of influencers for advertising via social media. As a matter of
fact, influencers have accumulated a considerable follower base and thus have a
significant impact on the decision-making of those followers. This is why they
are increasingly being used as part of corporate marketingstrategies.
insights and knowledge will be collected in the book Social Media Influencers and the #Law
The authors will discuss the following topics:
Julie Kerckaert | Influencer Marketing Meets
Consumer Protection: The Regulation of Social Media Influencers Under the
Unfair Commercial Practices Directive
Julie Goetghebuer & Floris Mertens | Virtual Reality, Real
Responsibility: The Regulatory Landscape for Virtual Influencers
Jasper Vereecken | Keep Calm and Obey the Watchdog?
Public Market Authorities' Supervision on Social Media Influencers in the EU
Niels Rogge & Sinan Vanden Eynde | The Legal Implications of
Disclaimers Used by Finfluencers
Nadia Feci | The Show Must Go On(line): The
Regulation of Influencers Under the Audiovisual Media Services Directive
Valerie Verdoodt | The Privacy Implications of
Child(-targeted) Influencer Content on Digital Platforms
Julie Kerckaert | The Labour Behind the Likes: The
Belgian Child Labour Regulations in the Context of Kidfluencers
Simon Geiregat | Influencer Marketing & #IP:
Content Ownership and Infr'influencers
Gauthier Vandenbossche & Tobias
Van Royen | Influencers'
Income Under the Special Copyright Tax Regime: Fifty Shades of Grey
Felix Desmyttere | The Taxman Is Now Following You!
Digital Content Platforms And The European Tax Information Reporting Framework
Stijn Debie | Social Mediatisation after Death
The book is
pre-orderable now and will be published in Spring 2024.
attend the conference? You can order the recordings of the morning and/or afternoon session via the links below: